Design Production: Concept Workshop

Concept

• A plan or  intention
• An idea or invention to help sell or publicise commodity
• Something formed in the mind, thought or notion

'357' 'ThreeFiveSeven'

By Wanda Priem, she turned her surname into prime and then played on the concept of prime numbers. Prime also meaning quality. Prime numbers can only be divided by themselves or one, perhaps suggesting individual work.

She also devised a grid system using the prime numbers and this is a feature of her work.

We where put into groups we where then told to choose three words from Jar 1 and one from Jar 2. 

Jar 1 (Nouns that we had to develop a concept from) -
Block
Book
Test

Jar 2 (Determined what the concept was for from the choices; bar, hotel and restaurant) -
Hotel

We then, as a group, did a diagram/ word association with each of the three words that had come from jar 1.

We chose to go with the word BLOCK, as we had derived from that word something to work upon. 

BLOCK - block party - party - after party - hangover

And so we decided to work upon a 'hangover hotel' 

We then drew up another diagram to help us think of our audience and what they would need and also a stronger concept. 

We decided that our audience was anyone between the ages of 18-40, and specifically people who wanted a night out in leeds, especially people from neighbouring areas like huddersfield, wakefield, barnsley e.c.t places where a taxi home is too far and hotel check ins are inconvenient as there check out times are too early. And so we would have check in late.
As well as this the audience need somewhere where they can relax after a long night out, they need a place to recover and feel back to health. 
We decided that the hotel due to its nature should be based upon a 'rough luxury' because we wanted the cliental to feel comforted and be waited upon but at the same time they might be feeling rough and they aren't actually royalty so its almost tongue in cheek.
An so all our aesthetics would be based upon this...

The name we came up with was 'Remedy' and we made it look like an upmarket hotel logo, like below ...

Not Just Fleurons Final Brief 1

The Brief       

Not Just Fleurons

Concept/Proposition           

Design a new store that sells terrariums. Aimed at young adults it needs to capture their interest and encourage the younger audience to grow plants, for the benefit of themselves and others. The store and all the products need an identity and their needs to be a name.

Focus on the idea of miniature, and minute gardens.

A lot in a little.

           

Background   

Gardens and plants are a popular interest amongst young adults as they are seen to be a ‘older’ interest, but plants are good for the environment and themselves. They produce oxygen and they are decorative, also they have a small amount of responsibility, but still teach the same trait. Terrariums are a popular garden style because they require little maintenance to flourish, yet have an endlessly elegant look. People need to add a little green to their indoor space, with an eye-catching terrarium.

           

Target Audience       

Young Adults, who have recently moved out, probably a little bit short of money, perhaps not entirely healthy, and the house might not be very decorated I.e. if it’s a semi permanent place where they are or if they have just moved in and haven’t been able to buy decorations. They are likely to be young professionals, or university students. And they are both male and female. i.e. ages 18- early twenties.

Considerations

The types of plants

The types of containers

A name and Identity

Where and how the audience will interact with the product

Cost

Mandatory Requirements

Print

Research and Development

Specifications/ Grid

Dummy/ Prototypes

Presentation (DESIGN BOARDS)

Website mock-up

Tone of Voice

Fun, encouraging, simple/ basic terminology (of the plants etc.), and quick to the point information.

  

Deliverables

A name

A logo

An identity

Glass containers

Packaging for the container

How to / step by step guide

Tips guide/info

Types of plants guide/ plant range in store

Labels for the plants

Charcoal packaging

Potting soil packaging

Small watering can, trowel, spade

Labels for the above

Gloves

Starter Pack – including all the above- box or a bag

Shop Bag

Staff T-Shirt / uniform

Reciept

Buisness Card

Mock-up of a Shop
Letter Heads
Envelope
Compliment Slips
Invoice document

Car Business Logo Development

For this logo, which was for the classic car industry, I did some initial research and looked into classic cars, and specifically at their logos, which have a distinctive look, simple and recognisable. They consist of a shape the name or a number mainly.

And so I did some initial sketches , using the name I had developed with my dad , Classic and Iconic Cars Limited. 

Using the sketches I liked I digitised them on illustrator. I liked the 'I' and the 'C' to make a wheel like shape.  

However the design looked too rounded and didn't look traditional/ classic. 

So I changed the 'I' to a serif. I then made it larger than the circle. And I made the 'C' only have one opening, so that is clearly a c. 

I placed the name of the company under the logo I had designed. (The C and the I) This type spans further that the serif of the I, but its not wider the width of the C and so it sits neatly in-between the two.  I used Gill Sans for the typeface, this is so the logo incurs no font usage rights, and I felt that this font (all in uppercase) was well balanced and matched the look of the logo.