1. What skills
have you developed through this module and how effectively do you think you
have applied them?
Through this module I have developed my conceptual and
practical design skills, I have applied them by following one subject from
initial research into a publication into a final range of products, I think
that when making my final range of printed materials I thought more about what
I could produce and I developed a scope of work. I also think that through the
use of design boards I have improved the way I have presented work and I have
even gone to photograph my final work properly so that the images look good for
presentation. I also think that my technical awareness and awareness of
limitations has improved hugely. I think that this is evident within what I
have produced and the way I tried to get over certain limitations such as print
and time. I have learnt a lot more about exhibitions and promotional materials
in general through study tasks workshops and my final response to studio brief
2. I think that this has helped me develop my practice.
2. What approaches to/methods of design production have
you developed and how have they informed your design development process?
Another thing that has improved in this module is my
crafting skills, I have tried this module to use the right tools and I have
produced a lot more mock ups which have helped me to visualise, and notice
mistakes and design choices, such as the type being too big. I have also tried
more foil blocking, and I have learnt that the designs can’t be too small or
else it doesn’t work, it is also a time consuming process. I have also learnt
about out sourcing for print and I have developed my knowledge of stocks and
print, and this informed my final piece and the type of finish and stock has a
big impact. Having something printed properly on considered stock should always
be factored into the design production.
3. What strengths can you identify in your work and how
have/will you capitalise on these?
I think that I have a strong foundation of research for
this module, I think that am keen to learn about new topics and this is
strength of mine, it helps me to think of new and different ideas. I also think
that I have quite a good knowledge of print and how to print publications and
more complex formats and I think that this gives me an interesting range of
work, and I will continue to experiment with these formats, and produce them to
a more professional standard. I think that an upcoming strength of mine is my
ability to layout and present work on a board; I think through this module it
is quite strong, but it can still be even better. Another thing that I think I have developed
my strength in is the ability to select and focus on a more specific audience
and I think that this informed my design well and appropriately, yet still to
my own style and preferences.
4. What weaknesses can you identify in your work and how
will you address these in the future?
I think that a weakness of mine is that I avoid digital
design and do not really factor it into my work, I am unsure whether this is an
actual bad point, but I feel that in this module I didn’t explore digital
potential. I think that this meant that my final product range is good but
limited and maybe this is a weakness. I also think that another one of my weaknesses
is my ability to craft more complex formats, this is evident in some of my
deliverables for studio brief 2, I still have a lot to learn about crafting and
I need to try give myself more time to do it, and not panic when I am, which
often leads me to mistakes. I also think another thing that would help this is
booking into workshops more in advance. One more thing I feel could be a
weakness is my limited use of special print processes such as foiling, and
embossing, I do not feel that I am interested in screen printing as such and so
I don’t see this as an issue but my finishing process are, and I think in the
future I need to try factor them into work- where appropriate more, for a more
specialist piece of work.
5. Identify five things that you will do differently
next time and what do you expect to gain from doing these?
1. I
know that I definitely need to improve my project management; I need to start
other projects earlier allowing me more time to pursue modules like this
earlier. Also project management in the sense that I need to book workshops and
printing earlier, so that I have options and I am not left with more
limitations.
2. I will try to use more and different print finish
process, in order to give my work extra touches so that they look more
specialised.
3. Improve upon my crafting my spending more time, and concentrating
more on what I am doing so that my printed materials are to a higher
professional standard.
4. I think that I need to improve my scope into digital
design and next time I will factor this into my project and I think that this
will give me a bigger range and more believable brand.
5. I think that I have the foundation knowledge of brand
and identity but to again produce a more believable brand I need to work upon
my guidelines and the finer details that goes into an identity. This way my
brand and identity that I create will be stronger and I will have more focus on
a business aspect of identity such as letterheads and stationary, and all in
all have a strong believable brand.
Attendance 5
Punctuality 5
Motivation 4
Commitment 4
Quantity of work produced 3
Quality of work produced 3
Contribution to the group 4
