Not Just Fleurons Final Brief 1

The Brief       

Not Just Fleurons

Concept/Proposition           

Design a new store that sells terrariums. Aimed at young adults it needs to capture their interest and encourage the younger audience to grow plants, for the benefit of themselves and others. The store and all the products need an identity and their needs to be a name.

Focus on the idea of miniature, and minute gardens.

A lot in a little.

           

Background   

Gardens and plants are a popular interest amongst young adults as they are seen to be a ‘older’ interest, but plants are good for the environment and themselves. They produce oxygen and they are decorative, also they have a small amount of responsibility, but still teach the same trait. Terrariums are a popular garden style because they require little maintenance to flourish, yet have an endlessly elegant look. People need to add a little green to their indoor space, with an eye-catching terrarium.

           

Target Audience       

Young Adults, who have recently moved out, probably a little bit short of money, perhaps not entirely healthy, and the house might not be very decorated I.e. if it’s a semi permanent place where they are or if they have just moved in and haven’t been able to buy decorations. They are likely to be young professionals, or university students. And they are both male and female. i.e. ages 18- early twenties.

Considerations

The types of plants

The types of containers

A name and Identity

Where and how the audience will interact with the product

Cost

Mandatory Requirements

Print

Research and Development

Specifications/ Grid

Dummy/ Prototypes

Presentation (DESIGN BOARDS)

Website mock-up

Tone of Voice

Fun, encouraging, simple/ basic terminology (of the plants etc.), and quick to the point information.

  

Deliverables

A name

A logo

An identity

Glass containers

Packaging for the container

How to / step by step guide

Tips guide/info

Types of plants guide/ plant range in store

Labels for the plants

Charcoal packaging

Potting soil packaging

Small watering can, trowel, spade

Labels for the above

Gloves

Starter Pack – including all the above- box or a bag

Shop Bag

Staff T-Shirt / uniform

Reciept

Buisness Card

Mock-up of a Shop
Letter Heads
Envelope
Compliment Slips
Invoice document