Identify the 5 most important words (on the brief)
- change
- beauty
- pioneering
- online
- values / ethics
5 things you need to consider
- an interesting new social campaign
- another channel/ (s) e.g. particular emphasis on the online
- the message of the brand/ what they want to convey
- the values and ethics of the brand
- the target audience
5 design products related to your brief
- posters
- website/app - online
- packaging
- visual merchandise
- leaflets/ vouchers - printed material
5 places related to your brief
- in-store
- online/ computer
- shopping centre
- app/ mobile
- the high street
Who is your audience ?
Female, 18-35, beauty enthusiasts
Who should your audience be ?
Female, maybe a wider age range , 16-50
Who could the audience be ?
Male, people buying gifts, people unaware of the brand and its values
What do 'they' do ?
Take pride in what they look like
self grooming
maybe supportive of ethical/ social campaigns, maybe interested in charity
health conscious
active
"They"
the audience
Where do they go ?
other beauty retailers
salons
ethically based stores- e.g. lush
outdoors
like to travel - abroad
What do they buy ?
beauty products
ethical/ vegetarian products
Who do they live with ?
parents
friends
partner
themselves
What can you do ?
posters
in-store theatre
visual merchandising
social media
digital
online
app
prototypes/ mockups
leaflets/ fliers
ambient media
packaging
graphic art
photography
typography
film
experience
2D/ 3D
What are you going to do ?
find a concept
research a range of other ideas
define an audience
find an interesting social campaign
Why are you going to do it ?
to begin to think about the design and other ways of getting the message across. needs to interesting innovative
What could you do ?
a whole advertising campaign
new packaging
No comments:
Post a Comment