Research Publications, Digital Layouts

Final Research Publication, digital layouts

Missing pages are the front covers.

Research Publication Development: Inception (Dreams)

I began by drawing out the size I wanted my concertina to be, I had selected this idea from my research.

I then cut out the double page, so that I could see where the 'inner' concertina would go.

I then drew out how long the inner concertina would need to be and where it would fold. I found that actually making this helped me to learn how the book would work physically. And it helped me to see actually how big the book would be and how much space I had to work with.

The inner concertina slots through the book unite easily and this is how it looks.

(front)

2 Double pages
2 folds

(back)

1 single page

1 double page

1 fold

After I made the first mock I felt that it was quite small, I did like the square format but I tried rectangle as this would give me more space. I tried out 3 new sizes.

I liked the first one I had drawn, the second seemed too tall. And the third was similar to what I had already made. And so I drew out and made the first idea I had had.

This was the finished result.

This format is better as there is more space for content, and the rectangle shape looks more book like.

(Left) New Format

(Right) Old Format

I could see how much bigger the new format was and I felt that it was a lot more appropriate for a research publication that needed to contain more copy.

After deciding upon the book/ books - as I would be making two off these as opposites to gain 16 pages, each concertina has 8. I looked at how that could be packaged. I already had front covers in mind. I wanted the books to sit together. It didn't really matter which way they are read as they aren't chronological. 

Net for the 'matchbox' packaging design

Net drawn out onto A2, ready to be assembled.

'Matchbox'

Book inside, sits comfortably and the packaging holds the book in which springs up slightly due to the inner concertina.

I plan to laser cut the packaging as it will be more accurate, and quicker. Plus as I am having a circle cut out the middle, it will be clean and precise, whereas if I try to cut it out it won't achieve a high standard product.

Stock choices

I had stock in mind when I was making the packaging. I went to the library and there there is A2 card, which is better than the thick paper I had made my mocks from. This would means it'll be more sturdy. 

I wanted to follow the Inception colour theme. I saw the 'Slate Blue' (second down) This blue is dark, and subtle, its also quite neutral. I thought that red foil may look good against this and it is very similar to the blue colour used in Inception.

I also saw this 'Deep Sea Blue' however I do prefer the more neutral, organic tone of the slate blue. However I will try out this stock as well in my tests.

I then went on to think about what content I needed / wanted to put in my books, so I summed up my research.

Format and Layout Session (Jackson Rising Brief 1&2)

Jackson Rising Brief 1

(in 30 mins)

Create an A5 flyer for a exhibition called 'Jackson Rising'

I started by placing all the elements into the indesign document I then started to move things around the page. I found the title image hard to work with as it goes in towards the right, and so to balance it I aligned everything right. 

We also had to pick the font, I chose gill sans MT which is sans serif and goes with the sans serif type of all the images, as well as this I could use different weights and italics, in which I chose to use both.

I felt that after I had created a layout I liked, I felt that the flyer was missing a dimension it looked quite flat, and so with one of the 4 colours that we where allowed to use, I placed this just over half way across the page, in line with the cut of the image/title, (C and S). I felt that this really added to the design and I was happy with it.
I also placed on the curator details as I had forgotten them. 

This was my final design in 30 minutes, I was quite happy with what I had produced, and I was surprised at what I had created in half an hour.

It was selected to be looked at by the rest of the group 

After the group had discussed it, there was a couple of things that had been mentioned and so I changed them and I felt that the design was actually now complete.

1. No Date
2. Perhaps but the MoMA logo next to the NYU logo at the bottom of the page.

Jackson Rising Brief 2 

Create a concertina brochure

10x A5

(in 3 hours)

A brochure displaying the four artists work

And so I came up with this concertina the pages would fold out vertically, I hadn't thought about this kind of vertical concertina before the session and I felt the layout was interesting. As well as this we had to think about the way it works together when it folds out, and I hadn't thought about this aspect either and so I can now use this knowledge in my own work.

I followed a similar style to the flyer. The coloured column ran all the way down each side in line with the front cover. I broke the images/ photographs up by changing the way they looked and their position to show each artist was different, but to keep similarity I aligned the images up on the top/ right margin, and all of the pictures where a similar size, which also kept a continuity. 

I learned from the first task and checked all the details on the word document, that needed to be included.

Oasis: editing photographs for posters

The second thing to do was take photographs of the fruit, select and edit them in preparation for the posters. It was Melissa's job to photograph the fruit. Then I would select and edit them for the posters for the message.

These are the photographs I had chosen… 

Edited photographs…

ready for the A3 posters

As the photographs had a background, I selected them with the quick selection tool (on Photoshop) or I selected the background, which ever I had selected I then selected the inverse to delete the background. I then duplicated the layers so that there appeared to be more fruit and no background.

When I edited the photographs, I took the contrast down to make them softer. I also upped the saturation, to make the fruit brighter, and I changed the hues slightly so that they would vary in colour more and the colours would be more vibrant. As well as this I lightened the images so that they'd be just lighter and not any brighter. I also had to add extra layers of the same picture so that they looked layered and you wouldn't see the bowl behind. It really helped that the photographs where really good quality and Melissa did a good job on the photographs.

Although looking at all the photographs together, I wasn't sure whether the pears where too similar a colour to the bananas and so I made them more orange. 

This works better as part of the set.

Loft 310- Logo Development

When developing another brief I saw a font that I felt would be appropriate for the loft 310 logo. The font Petit Formal Script, is elegant and sophisticated, I liked the way it joins and that is italic.

When I typed it out on one line I felt that the 310 didn't connect to the word loft, they looked to separate. And so I moved the number underneath the type. 

I then noticed that the top of the number 1 and the descender of the f would fit together in a diagonal line, and so I connected the two together.

However I felt that it looked too prominent, and so I moved them away but still in line with each other, which still connects the type.

However I did want to show this line and I drew one through it with a smaller stoke, I felt that this was interesting however there was still no element of an abstract shape, which the brief required.

And so from some brief research into 'lofts' I noticed that a loft is also sloped as it isn't an actual room. 

I looked at adding a window to the logo but this makes it too complicated.

I then looked at pointing out that the right hand side of the shape is the 'loft' and that the other side would be up in the sky, you would see this from a loft. However this looks too childish. 

 So I took the cloud out, I liked the idea of room, but I felt that the line at the top was just adding extra detail. 

I preceded to remove the extra line and connect to the previously drawn curve.

I wasn't sure as to whether the shape was too wide, and perhaps didn't balance out the left hand side.

But I felt when it was made shorter the idea of a loft room disappears. I had left the logo black and re-wad through the brief realising the brief specified that they wanted the logo to be either or all , grey, silver, white, purple. And therefore I changed the logo's colour to a light grey, which adds femininity . When I submitted I specified that the logo could be used in any colour.