Logos and Concepts

To start the session as a whole we discussed the NASA logo (80's) 
(National Aeronautics and Space Administration)

Red (and white)

• Red/White (Blue) colours of the american flag , patriotic
• 'Red-Blooded Americans'
• Powerful/ Passionate
• Dangerous

Rounded

• Aerodynamic
• Symbolic of the tubing used by the astronauts in the shuttle missions
• Futuristic- Space Travel is a new concept

A and S Connected

• Symbolic of the astronaut in space
• Or astronaut and shuttle 

They stopped using the logo after the Challenger accident where seven astronauts lost their lives, NASA felt that this logo was now associated with danger and death.

We then got into groups and discussed some of the logos we ourselves had brought in...

Nike

• Tick is the wing of the goddess NIKE
• The goddess represented victory
• A goddess is a 'higher' being with power un human like
• The tick shows speed

Peppa Pig

• Bubbly/ Cloud like, represents the idea that children are in the clouds, they like to dream and have an imagination.
• The end of the word has a small pig tail, this really exaggerates the idea of a pig to children.
• Writing is pink which is what children associate as being the colour of a pig.

Rolex

• The roman typeface suggests heritage and traditional. Which in turn can suggest wealth, as only the wealthy could read and write traditionally. 
• Black and Gold suggests a sense of luxury.
• The crown emblem, shows royalty and wealth.

Thrasher

• Rough , unconnected strokes of the type suggest rough dangerous/ adventurous skateboarding.
• Thickness of the type could suggest a skateboard itself.
• The logo upside would look like a skate ramp.

Audi

• The four circles represent the four companies of the group.
• They could also represent the four wheels of a car.
• Suggests unity and strength.

PS4

• Contains the old logo too suggesting the meeting of old and new.
• Could also suggest a transition as the old is first then the new.
• The old logo is also worldwide recognised suggest an almost heritage.
• The typeface is wide / stretched which could show speed and the future.

WWF

• The panda is the most known endangered animal in the world.
• The panda has no emotion, it is not happy or sad and so this gives the logo a more serious feel.
• Upside down the legs make a W

Roxy and Quicksilver

• Are the same logo except the Roxy logo is made up of two of the quicksilver icons, and shaped into a heart perhaps making it more feminine.
• The logo shows a mountain and a wave suggesting the outdoors- winter and summer sports e.g. surfing and skiing.
• Blue as waves are blues and ice(melted) is water which is blue.

We also discussed the Apple and the Twitter logo. Both have been made out of circles which is geometric. Why would they use circles? Is it that they are mathematically correct and can be scaled up and down and can be used on screen. This way of designing is also clean and simple. They are both an image there is no type involved, type can look a certain way and give the logo a certain age. And so the logos have longevity.

As you can see the apple logo has also used the golden ratio and this could be why it looks perfectly balanced and proportionate, I then found that the Pepsi logo has also used the same device.

Then as a further task we where told to look into some other logos and found out about their concepts...

The shape of 3 stripes on the Adidas Logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

The Puma logo has an image of a leaping Puma, an animal otherwise called a cougar, a panther or a mountain lion. Active both day and night, it is a powerful beast and an expert hunter that can jump to a maximum of 20 feet high in a single bounce. By incorporating the creature in the Puma logo, the company has summarized the complete meaning of its products into a powerful identity. 

The left side of the logo is made out of a wave symbol, representing the idea of analog technology. The right side of the logo is made out of the numbers “1″ and “0″, the two digits used in binary computing, the digital. VAIO is an acronym for Video Audio Intelligent Organizer.

The Toblerone logo has a hidden Bear in the snows of Matterhorn illustrated in their logo. The mountain is located in the border between Switzerland and Italy, so that explains why is it there, but what about the bear? That’s a homage to the town of Bern, where the 

Toblerone was originally manufactured; and the bear is the official symbol of the town.
A curious fact about this logo is its name. 
The name Toblerone is a portmanteau, a word made out two or more words, and is the combination of the name of its creator “Tobler” with the word “torrone”, a traditional type of nougat originating in Italy. 

The F1 logo is one of the most famous and creative sports logos ever created. The negative space in the middle of the logo creates the “1″. The F1 logo is brilliantly relevant to the brand and communicates its essence, i.e. speed and energy, in a highly effective yet aesthetically pleasing and energetically well-integrated manner.
The F1 logo features red and black colors on a white background. The red color represents passion and energy, while the black color represents power and determination.

Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting. During World War I, an aviator, Count Francesco Barraca, painted the stallion on his airplane to bring him luck. He had it on his plane because it was the logo of his squadron, the Cavalry Regiment. His mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930's to bring good luck to the drivers. The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari, Modena.