- Experience in entering a real competition/ brief
- The opportunity to have work in the 'public eye'
- Learn how to manage a lot of briefs all at once- time management/ project management
- Gain a resource of good websites where I can enter competitions/ briefs
- A chance to compete, and even win
- Learn about what is really going on around me in the world
- A chance to challenge myself, and gain confidence from it
- Get an idea of appropriate timescales for certain briefs/ outcomes
- Work on a variety of briefs
- A better understanding and actually working as part of a collaboration
- Gain more networks- clients/contacts (in Industry)
- Confidence to ask to be paid, and get paid
- Build up a portfolio- Portfolio Development
Why have I chosen the briefs I picked for the session ?
- Related to a discipline of graphic design I like
- Related to a certain sector I like e.g. Fashion Industry
- Have a specific target audience I find myself liking to produce work for
- I knew who the client/ company was
- Some where quite broad in their outcomes and so I could explore more
- Some of them had formats I was comfortable with
- Most where quite short, and so I could produce them quickly
- They focussed on my strengths and skill set
Others.. (discussed in the group)
- socially/ ethically motivated
- interest in the subject
- get paid
- realistic deadlines
- enter for free
- international recognition (different perspective)
- good work within the deadlines
- getting work 'out there'
- get real feedback
Where's the challenge ?
Personal challenges
- format
- discipline
- audience
Vary the briefs between short and quick, and, longer more content briefs.
Don't start any brief until you have formalised it and really know what you are getting into.
Study of a Brief
We went through the questions as a group of five, and discussed the answers
Douwe Egberts
Whats the problem ?
Younger people don't buy instant coffee at home, and they want to reach a younger market.
Boring/ Old
What is the brief asking you to do ?
Its quite vague, it wants a 'communication idea' (campaign, new product, new packaging)
Help !?
What is the brief trying to achieve ?
A wider audience, and more profit
Money
Who will benefit ?
Douwe Egberts
The company/client
We then went though these questions as a whole group and found a much wider more applicable answer for all four questions that where correct for all the briefs we had looked at separately
You have to be aware that a student competition means
the company/client is getting your ideas for free
they can take your ideas without your permission and use them
But what do we/I gain out of it ?
contacts
experience
portfolio building
might get to go to events and meet other professionals
recognition
What is the message ?
That drinking coffee at home is cool.
Who is the audience ?
original is 50+
it then states 18-30 , but then it says its target audience is 25+ (is that really that 'young')
How will the message be delivered ?
'communication idea' (campaign, new product, new packaging)
Anything as they can't think of anything and aren't willing to pay to begin with
Can you forsee a problem ?
very vague on the target audience,
actual delivery and distribution
They don't actually know what they want to be, who they are targeting at, they just want more money. Maybe the problem isn't the packaging... !
Many of the briefs aren't specific, they just want any good ideas.
Further questions to ask when studying a brief
Why have you chosen the brief ?
What do you want to get out of the brief ?
What do you want to... do/ make/ propose in response to the brief ?
What do you need to make/ propose ?
Next....
Identify a brief and answer all the questions above, and annotate.
Personal challenges
- format
- discipline
- audience
Vary the briefs between short and quick, and, longer more content briefs.
Don't start any brief until you have formalised it and really know what you are getting into.
Study of a Brief
We went through the questions as a group of five, and discussed the answers
Douwe Egberts
Whats the problem ?
Younger people don't buy instant coffee at home, and they want to reach a younger market.
Boring/ Old
What is the brief asking you to do ?
Its quite vague, it wants a 'communication idea' (campaign, new product, new packaging)
Help !?
What is the brief trying to achieve ?
A wider audience, and more profit
Money
Who will benefit ?
Douwe Egberts
The company/client
We then went though these questions as a whole group and found a much wider more applicable answer for all four questions that where correct for all the briefs we had looked at separately
You have to be aware that a student competition means
the company/client is getting your ideas for free
they can take your ideas without your permission and use them
But what do we/I gain out of it ?
contacts
experience
portfolio building
might get to go to events and meet other professionals
recognition
What is the message ?
That drinking coffee at home is cool.
Who is the audience ?
original is 50+
it then states 18-30 , but then it says its target audience is 25+ (is that really that 'young')
How will the message be delivered ?
'communication idea' (campaign, new product, new packaging)
Anything as they can't think of anything and aren't willing to pay to begin with
Can you forsee a problem ?
very vague on the target audience,
actual delivery and distribution
They don't actually know what they want to be, who they are targeting at, they just want more money. Maybe the problem isn't the packaging... !
Many of the briefs aren't specific, they just want any good ideas.
Further questions to ask when studying a brief
Why have you chosen the brief ?
What do you want to get out of the brief ?
What do you want to... do/ make/ propose in response to the brief ?
What do you need to make/ propose ?
Next....
Identify a brief and answer all the questions above, and annotate.
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