Interim Evaluation

So far during this module I have my main individual brief selected, and I am well on my way to having it completed. At first I found it difficult to choose a brief to work with, there was a lot of choice and I didn't feel completely confident in which area of graphic design I wanted to explore, when looking through the choice of briefs I found it hard to translate them into simplified and succinct briefs that I would be able to follow easily, I also found it difficult to think of the end product. 

We where told to select some briefs, and then single this down to one, from this I chose the Body Shop which was a D&AD brief. I read through it and thought I knew what I was doing, however the further in I got wight he brief the more I realised there was to think about and produce. I hadn't really considered the supporting deliverables such as a campaign poster and a online or interactive element. 

My progress on this brief had been slow to begin with, I think this may be because I felt I had a lot of time, and I was slightly put off by the other elements. however at this point I have the four posters and a social campaign, however I still do not have an interactive element. Moving forwards from this point I really need to think about this and come up with a response quickly so that I can move onto other briefs, as so far I have only done two live briefs and thought about another competition brief. 

I feel now though that I can start to really get into this module and start to answer more competition briefs, once I have completed Body Shop. 

I would say that I don't think I entirely selected the most appropriate brief for me , but I am looking forward to the collaborative brief and I will try to ensure I select a brief I am enthusiastic about.

Car Business Brief

The Brief
New Classic Car Restoration Business

Concept/ Propostion
Think of a name for a new car restoration business, the name needs to emphasise the type/ market of cars that the business will be restoring. The business also needs a logo, which also has to represent the principles of the business and this needs to go onto a business card. Concept- high-end car.

Background

After being in the trade for many years the client now has plans to set up his own car restoration business. He works on luxury market cars and specifically vintage motors, this is also his passion, and so he feels strongly about business. He has worked mainly on Aston Martins, but works with Jaguar, Volvo, Ferrari etc. and this is the level of clientele he deals with on a regular basis.

Target Audience

Owners of classic/vintage cars, as well as new luxury cars, a high-end market with a lot of disposable income. Mainly men, typically around forty years old and onwards, middle class, businessmen.

Tone of Voice

High-end, specialist, experience, knowledge, luxury.

Considerations

Any other ways of promoting the business without being to ‘in your face’

The applications of the logo.

The identity, colour scheme.

Mandatory Requirements/ Deliverables

Name/ Identity

Logo

Buisness Card