Body Shop
Concept/ Proposition
Design
a set of five posters, four based on the four Bodyshop products; body butter,
colour crush lipstick, nutriganics drops of youth and white musk, and one based
on a social campaign of your choice. The posters must work as a set visually
and conceptually. The words on the posters will reinforce positive beauty
ideals, and self esteem, they will also link to the products and the campaign.
Background
Body
Shop products are all animal cruelty free and vegetarian. They believe in fair
trade and push for positive social and environmental change. They have their own
charity and like to promote causes every year.
Target Audience
Females
ranging from late teens to mid/late twenties. Beauty enthusiasts, looking for a
more natural alternative. They have some disposable income, but still look for relatively
low cost products.
Tone of Voice
Emotive, and encouraging, positive words, for a positive
outlook. Down-to-earth, short and understandable message.
Considerations
A unified store experience
A social campaign
Mandatory Requirements
Five A2 poster designs (JPEG)
Up
to three other images, for the additional channel (JPEG)
Deliverables
4 A2 Poster
1 additional A2 Poster ( Social Campaign )
1 other additional distributution/channel
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