New Classic Car Restoration Business
Concept/ Propostion
Think of a name for a new car restoration business, the name needs to emphasise the type/ market of cars that the business will be restoring. The business also needs a logo, which also has to represent the principles of the business and this needs to go onto a business card. Concept- high-end car.
Background
After
being in the trade for many years the client now has plans to set up his own
car restoration business. He works on luxury market cars and specifically
vintage motors, this is also his passion, and so he feels strongly about
business. He has worked mainly on Aston Martins, but works with Jaguar, Volvo,
Ferrari etc. and this is the level of clientele he deals with on a regular
basis.
Target Audience
Owners
of classic/vintage cars, as well as new luxury cars, a high-end market with a
lot of disposable income. Mainly men, typically around forty years old and onwards,
middle class, businessmen.
Tone of Voice
High-end,
specialist, experience, knowledge, luxury.
Considerations
Any other ways of promoting the business
without being to ‘in your face’
The applications of the logo.
The
identity, colour scheme.
Mandatory Requirements/ Deliverables
Name/ Identity
Logo
Buisness Card
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