The company would also need its own business stationary, for example a letterhead and business card would be the absolute essentials. The branding would again be really simple and sophisticated again black and white. Everything is centrally aligned as this balances the best with the logo and type. I also felt that black leather notebooks etc would be the most appropriate and embossed features would add a special finish that just makes the product seem more refined and specialised.
For instance the notebook could be used to make notes when the mechanic is working on a car, or used to note down things they need to remember for later.
Also the garage would need signage, I think that this would work but there would also need to be a sign with the actual name visible too, but this sign would be easy to see and emphasis the logo of the company.
As well as this hoodies where ordered following this design, this is so that the mechanic can wear this in the garage, underneath overalls or when overalls aren't being worn as the garage can be quite cold in the winter. The hoodies are black as they show the least amount of dirt, which the job entails things such as oil, rust, dirt etc.
For the future I thing that a t-shirt would also be appropriate, or to add real authenticity the overalls could be branded but this would be quite expensive but it shows that the company is very personal and specialised.
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