Typography Workshop 2

Kerning is the area between two letters.
Never kern negatively, find the largest space and make the others equal.

Only kern with main words, e.g. for branding and names, one/ two words.

The top word is the original, the bottom is the word I kerned using the biggest space between the letters I thought.

How do you break a sentence into two lines ?

Add a comma, a break in the speech. And press enter.

Hierarchy

point size
weight
layout

My attempt at one,two, three, four backwards so that you read it bottom to top.

Type

We can improve readability by increasing the line spacing...

Or we can add in columns..

Alignment

Justified, with left to right  alignment

Justifying the type makes the space between the lines more equal which is easier on the eye, and this in turn makes it more readable.

The gutter is meant to stop your eyes trying to go over to the next paragraph. 

Working with one font means you don't need to alternate all the small details continuously to get the best readable text.

maximum line length is 12, it should never be more, a novel is around 10-12.

minimum line length is 6 (words per line).

Which amount of columns is the best ? 
2 columns (mainly)

increase point size
increase line spacing
increase the gutter
margins


increasing the leading
makes it look like theres less type on the page and therefore for the eye its more appealing to read.

How could we get more text on the page, without changing the margins, and we can't have a smaller point size.

- Decrease the space between the paragraphs,

-use indents

Indents should be around 3/4 letter spaces

Justifying the text will also save space